Thought Nozzle : Portfolio : Graphic Design : Logos / Identity

	Client: The Arts District Citizen The Citizen is a new publication by and for citizens of the Downtown Los Angeles Arts District. The only locally-produced paper, The Citizen focuses on "life, arts and artists", with special attention to politics, urban renewal/artist flight, current events, and plenty of opinion. The logo uses a fraktur face to echo traditional newspaper mastheads, includes the use of a deco-era face to reflect some of the city's history, and uses saturated colors and outlining to evoke hip-hop style. It also incorporates the "artist-in-residence" hazardous materials symbol which hangs on many loft spaces. Volume 1, Number 1 hit the streets on December 21, 2005.
	Client: Abbott Laboratories Structural Chemistry The Stuctural Chemistry Department of pharmaceutical firm Abbott Laboratories analyzes substances and drugs to determine or verify their composition and purity. The puzzle-piece shape represents that pursuit, and the ball-and-stick model is the chemical-composition aspect of their work. In the background, the Abbott corporate "a" logo spirals into the center ball, which can signify the zeroing-in process of analysis.
	Client: Julie Johnson Music Up-and-coming music artist Julie Johnson. Julie's father, who passed away only a few years ago, used to wear this cowboy hat every day, and a lot of his character is still in it. The hat means a lot to Julie, and she wears it in performance, telling stories about her dad. It seemed to be the natural choice for her logo's central image. With Ziggurat type and a wheat head to complete it, this new logo is being deployed now.
	Client: "Angel" (WB Television) The demon-possessed law firm "Wolfram & Hart" needed a bold corporate look for their logo and identity package... while hinting at their hellish connection. After several versions — some of which included illustrations of a wolf and a stag, or a flame motif, the client said they'd like to try something simpler. So, we eliminated everything but the type, made the ampersand red... and that struck the right chord. This logotype — fittingly enough in the face "Baskerville" (as in "Hound of the..."), was used for all of the firm's identity needs, including business cards, letterhead and signage, until the recent series finale.
	Client: Feature film "Anchorman" (Dreamworks) Thought Nozzle designed the logo for World News Center and its onset applications. WNC is a national TV network, and the movie is set in the 70's, so the logo needed to portray the dynamic-yet-trustworthy feel of network news organizations, while being informed by real-world logos in use at the time.
	Client: "The Andy Dick Show " (MTV) PETC stands for "People for the Ethical Treatment of Cotton." This logo was used on banners and bumper stickers in a sketch. As with virtually all of the other pieces done for the show, the client gave us the title, and left the rest to us. This is one of our favorite parody logos since it's so corporate and worldly.
	Client: "The Andy Dick Show " (MTV) "Rock the Crash Crib House Space" was a sketch that mocked all those home-invasion style redecorating shows... A fake MTV show on a real MTV show making fun of other MTV shows. So the look needed to be... MTV.
	Client: "Angel" (WB Television) Logo / label for a clearable alcoholic brew name, all provided by Thought Nozzle.
	Client: Feature film "Picking Up the Pieces" (Kushner-Locke/Cinemax) Big changes are planned by the townspeople of El Niño, New Mexico, and those plans include a new luxury hotel. The upscale, brass-plaque feel of this logotype reflects the Spanish colonial influence in the region, and the even the swash of the initial "G" helps to reinforce the town's grandiose development scheme.
	Client: Snoop Dogg's "Doggy Fizzle Televizzle" (MTV) Haterade. This hip-hop figure of speech comes to life in a commercial parody. The logo and additional label art were applied to bottles of real sports drink. As with many other pieces on this show, the client provided the name, and we took it from there, providing design, illustration and copy..."NEW! Lemon-Loathing!"
	Client: Snoop Dogg's "Doggy Fizzle Televizzle" (MTV) This one's close to our hearts. The show said they needed "40's labels." And they couldn't clear "St. Ides." So, Thought Nozzle created a parody: "Rev. Hades Max-Density Malt Liquor." Snoop liked the name and the trade dress design so much that he started talking on the set about bottling Rev. Hades himself. It might just be coming soon to a liquor store near you.
	Client: "The Andy Dick Show" (MTV) "Method for the Revolution". Think "Rage Against the Machine"... Andy Dick-style. The logo covered the band's kick drum.
	Client: Feature film "Wildlife, Inc." Band: The Karl Brettigan Project Karl and his crew are an aging metal-wannabe garage band with major delusions of grandeur. Bang your head, Karl.
	Client: Thought Nozzle In-House One of several names and logos devised during research to rename the company.
	Client: Thought Nozzle In-House Another name and logo from company-renaming research. We still hold the registration for cloudchamber.com... It's a tough name to part with, and we may yet find a use for it.